Sales & Marketing Society of the Mid-South’s April Event

Join the Sales & Marketing Society for a Round Table discussion with Jana Cardona, Executive Director of Business Network International JanaC.-2015(BNI) Mid-South. Her featured topic will be:


“Designing Your Personal Referral Marketing Business Plan”

Learn how: Utilizing that plan to strategically network for your ideal clients.

Jana Cardona is an expert in referral marketing. She is a passionate speaker, workshop trainer and leader in the areas of networking, business referral development and relationship building.

Jana is a 10 year Executive Director of Business Network International (BNI) Mid-South. BNI is the world’s premier referral marketing organization with over 7000 chapters in 60 countries. Under her tutelage, members in her region added well over $22 million in revenue from referrals to their personal businesses in 2014.

In addition to her role with BNI, Jana has developed a speaking and training platform that assists individuals and companies in designing an intentional referral marketing business plan. Most individuals network haphazardly rather than by design. They don’t realize they need to develop a strategic plan before they walk out the door.

Important elements in this strategic plan include identifying ideal clients and the situations they experience, and then what makes them call you. Since it pays to work smarter, not harder, she also guides you to identify referral partners and strategic alliances who can drive a steady stream of those clients to your business.

Attendees at her keynotes, workshops, and seminars are better able to bridge the gap between merely networking casually to creating a language for referrals that will attract their desired clients.


Thursday, April 23, 2015
Registration 7:15am
7:30am – 8:30am


Cheffie’s Cafe’
483 High Point Terrace

Pricing Includes Continental Breakfast:

SMS Members: $10 

Non-Members: $15 (pre-paid)
$20 at the door

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